[Califelephant]

rabidralph’s advice about partnering with local microbreweries rings true to me (as a consumer). Microbrew fans (like me) will clear their schedule for a tasting night hosted by a local microbrewery. Create some type of frequent visitor rewards program, gather patron email addresses, and send out regular email newsletters (it’s cheap advertising) with announcements, events and digital coupons to keep your place top of mind.

[rabidralph]

Thanks. Yes, I love microbrews and when I lived in Maryland, DuClaw would have quarterly releases and they'd give away a t-shirt and/or a pub glass with the beer's name on it. It was always a fun and festive atmosphere and I would fly from work to get there by 6 and the bar was jammed every time.

And certainly everything you said about marketing the restaurant through the beer releases, keeping in touch with customers, etc.