Bingo!
I’ll go Green only when it saves me money and aggravation to do so. Business will start mass-producing green energy products when they can profitably do so without government grants.
For me, “green” is about 20% of the equation. The other 80% is self sufficiency. I bought a farm with a well in Kentucky last year. If I could add cheap solar power and all LED lighting, I could live almost completely off the grid.
Well, I still need internet. ;)