[Varda]

No it’s true. Showroom sets are always set in torch mode with white levels set to the max. This is necessary because they need to overcome store lighting. Once you get that set home where you don’t have harsh overhead lights you will be able to evaluate things like black levels and ease of long term viewing.

[oh8eleven]

Once you get that set home where you don’t have harsh overhead lights you will be able to evaluate things like black levels and ease of long term viewing.
Ease of long term viewing?
Once you get the TV home, you've bought it and then what? You take it back again and again until you find the one you like?
You're buying a TV, not a new pair of socks.