I wonder what crowd they are expecting at the movie. Judging by my facebook newsfeed, the 18-25 age group will be well represented.
I totally agree, most of the people I know in that age group are extremely excited for that movie - maybe it’s nostalgia for their childhood. I actually wonder if the movie isn’t targeted towards them more than it is for actual children. That said, I’ve seen endless previews and TV spots, and it doesn’t look scary at all. I think the only kids it might scare are the ones who are at an age where they’re terrified of completely random and puzzling things like people in crayon costumes or baby lambs even though they’re not scared of ‘scary’ things like spiders or the dark.