That is cheap - about $9 a box less than what I'm paying now. And, about $7 bucks a box cheaper than my local gun store sells .380 (Federal).
Heck it's even cheaper than far weaker .380 ammo. So I figured 'why the heck not?'.
Nobody is ever going to win a match with one of these, but that's not why I bought it. These guns are going into the "Oh Crap!" kits we keep in our cars. The gun, a couple spare mags, and two boxes of ammo will set us back less than $350 or so a piece.
You can't beat that with a stick.
Believe me both Mrs L and I own and regularly shoot 'better' guns, but we're not going to toss the Colts, Springfields, or S&W's into the trunk and just leave them there.
While not perfect, I think these things are a pretty good choice for that purpose.