whoopie
Understandable reaction but consider that a good ARG can take literally thousands of people months and even years to figure out.
Some can be quite lucrative.
Imagine pooring over videos and web pages and newspapers and photos and even traveling to real life places searching for clues to the puzzle.
A good ARG can be very engaging.
This offerning by google looks to be what is termed a "Trailhead" A.K.A. the opening clue to the puzzle.