Link not working.
Yeah, and you know how well velcro works after a few washings. Let it rain on the building or a few dust storms...
I once owned a fishing rod that had metal guides that could be bent flat against the rod and when released would snap right back into position. Maybe this technology uses a similar sort of metal. I do think it’s a pretty cool idea.
Here’s a demomstration of those guides (at :40)
http://www.youtube.com/watch?v=13t9PmVfOqc
What would be really cool would be a velcro that would release when an electrical current was applied to it.