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“Volkswagen Group considering future Formula 1 entry

http://www.bbc.com/sport/0/formula1/30336569

By Andrew Benson
Chief F1 writer The Volkswagen Group, the world’s second biggest car maker, is conducting a feasibility study into a potential Formula 1 entry.

Sources say the review is being conducted by ex-Ferrari team principal Stefano Domenicali, who was hired by VW’s Audi brand earlier this year.

Its interest is being piqued by the global marketing success achieved by rivals and new F1 champions Mercedes.

But any entry would depend on management changes at VW or F1.

Ferdinand Piech, the head of the supervisory board of the VW Group, and F1 commercial boss Bernie Ecclestone have long had a difficult relationship.

At least one of them would need to leave their current position before a VW Group brand could enter F1.

VW was on the working group of car manufacturers that decided on the new turbo hybrid engine rules introduced into F1 this season, but decided against entering at that time - and, publicly, has not changed its stance since.

But sources say that some senior board members now believe F1 would be a more effective global promotional tool than its existing motorsport programmes.

BBC F1 chief analyst Eddie Jordan
“The Volkswagen Audi Group is the second biggest car maker in the world and as such it needs to be in Formula 1. But it will not enter it while the sport remains under the control of Bernie Ecclestone, who VAG boss Ferdinand Piech dislikes on a personal and professional basis. Martin Winterkorn - the chairman of the board of management of Volkswagen - is being groomed as Piech’s successor and he has always believed that F1 is a great platform for the group’s brands. I am told he privately believes VAG should be a part of F1. If VAG did come to F1, I believe it would be with their own team, with the car designed and made in Germany.”

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