It is very rough play for comedy. And, for better or worse, Cohen is a master at playing it.
That being said, I loved Borat. However, from the clips and previews I’ve seen of Bruno, I have no intention of paying money to see it.
We saw Bruno. It was the WORST movie I have ever seen. Crude doesn’t even begin to describe it. DON’T waste your money. How it ever got by with an “R” rating is beyond me. It was clearly “X” rated.