The problem with what Stich said is the word “just”. To say that there is no sex involved is to deny the obvious. To say that it’s only about sex is to neglect the fact that these are superb athletes, playing their sport at a level that few men could ever dream of achieving. And I’m sure athletes like Michael Jordan, Michael Phelps, Rafal Nadal have all been also marketed with sex in mind.
I think Stich will soon find out that he stepped in it with both feet.
like women’s basketball? (or is that womyn’s?)
that has no sex appeal and so has no ratings.