There, fixed it for you. They push motherboards and chipsets, hence by extension connection standards.
Also, USB is a lot easier to implement for a broad range of peripherals, from slow speed like mice to medium-speed stuff. You'll never see a FireWire mouse. Hence, if you only have one interface - and you want only one to shave costs - USB it is.
USB was designed for low-speed connections, which is why you see it used for mice. Firewire was designed only for high-speed connections.