They must be having a bit of an issue with tourism. I don't recall ever seeing California advertising.
The ads are all over my TV here in Florida. They end with Arnold & his wife asking “when can you start?” (coming to California, that is). Vanessa Williams is in the ad, too. Having recently moved out of San Diego, I find the ads very amusing.
Not with tourism. With people moving away. Real estate, energy, taxes, everything is more expensive in California because of their stupid government. It should be called the socialist peoples republic of california.