A second advantage is the proliferation of existing products already using USB. For a manufacturer to upgrade to 3.0 from the current 2.0 spec would be cheaper than switching techs to firewire, I would think.
It's a new standard. They'll need new chips, drivers and connectors anyway.
For a manufacturer to upgrade to 3.0 from the current 2.0 spec would be cheaper than switching techs to firewire, I would think.
Now we're just back to cost again.