Posted on 03/06/2007 6:49:47 PM PST by KevinDavis
The Discovery Channel is finalizing time slots and sponsorship details for its fall programming blitz about man's mission to the red planet. A hefty budget for the project - about $20 million - was committed last May, when Discovery announced a deal with Montreal-based Galafilm Productions to produce the four-part docudrama, Race to Mars, and six-part companion series, Mars Rising.
The two programs will fuel a fall programming strategy that aims to draw viewers in with drama, interaction and speculation about a manned trip to the red planet in 2030. Discovery president/GM Paul Lewis promises the Mars initiative "will be one of the biggest factually-based programming events ever."
Discovery VP sales and marketing Sally Basmajian tells MiC the net is planning to sell a major sponsorship - called "Mission A" - for a cool $1 million. Integration details are still in development. During two-hour Mars programming blocks starting in September, the Mission A sponsor will get the equivalent of five 30-second spots and three billboards, while a smaller sponsor - dubbed Mission B - will get three on-air spots. When the Mars programming drops to one-hour time slots, the Mission A sponsor will get three on-air spots.
(Excerpt) Read more at mediaincanada.com ...
I couldn't care less about the ads but I'll definitely be looking forward to the mars stuff.
Ditto....
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.