You asked -- "... is there some incredible game-changing feature the press release just forgot to mention, or is this one of those things that's just "cool" because it'll have an Apple logo, even though the same thing is already available elsewhere for less money?"
Well, watch the full demo for yourself -- and then make up your mind...
http://events.apple.com.edgesuite.net/j47d52oo/event/
Regards,
Star Traveler
I can't fault Apple for it - they'll sell a billion of 'em at a huge markup, and more power to them. But they didn't "reinvent the phone"; at best they reinvented the marketing of the PDA phone.