When I was little, the grocery stores carried the small bricks of Philly Limberger cheese. The stink was incredible, and, with the silliness of a small child, I would dare myself to take a giant sampling of that stench every time I went into the store.
Oh, my, what a smell ...!
You gotta wonder who first discovered that particular strain or culture and decided it would be a good idea to cultivate it - on purpose! Gack!