NASCAR and Kelly Clarkson Announce Unprecedented Partnership Landmark Deal
In a landmark collaboration bringing together two touchstones of American culture, superstar singer Kelly Clarkson has partnered with NASCAR for the 2007 season.
With the deal, the largest and most comprehensive NASCAR has ever forged with an artist, the multi-platinum, Grammy-winning Clarkson will be integrated into all aspects of NASCAR, including an at-track concert, TV spot, charitable endeavors and the NASCAR NEXTEL Cup Series Awards Ceremony.
The relationship will kick off on Sunday, Feb. 18 prior to the Daytona 500, where Clarkson will headline the Nextel Tribute To America live on FOX. The event salutes music as the fabric of America and will feature thousands of cast members on the Daytona International Speedway’s historic five-acre tri-oval area.
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“NASCAR’s relationship with Kelly Clarkson will be unique not only due to the depth of her involvement in the sport all season long, but her enthusiasm for NASCAR as a fan of NASCAR will surely develop into an unparalleled relationship," said Sarah Nettinga, managing director, film, television and entertainment, NASCAR Digital Entertainment.
“We’re delighted to have one of the most popular singers in the world entertain the race fans in attendance as well as the live television audience on FOX,” Daytona International Speedway President Robin Braig said. “NASCAR’s most prestigious event will get off to a roaring start with this unforgettable pre-race show that’s fitting for the biggest, richest and most-watched motorsports event in America.”
Cool... and thank God we won't be expecting wardrobe malfunctions.