Don't just lay that at NBC's feet.
This business of 40%+ commercials has been going on for a couple of years.
I may not watch next season if the coverage on Sirius is good enough.
For a while I was muting the TV, turning on MRN and reading a book during the races.
I won't be using Gillette razors, drinking Coke or Pepsi or Buttwiper or Miller or Gatorade. I don't get my parts from Napa or Autozone. I won't go to Home Depot anymore either.
You can bet anything in the world that if I see a Kasey Kahne commercial with 3 dumpy 30-something women fantasizing about him I'll be turning off the TV.
I like Wrangler jeans and Thin Lizzie but they're two great tastes that don't taste great together, especially ad nauseum.
Commercials that mock 'manliness' are getting old as well.
XM Radio has the MRN telecasts -- I've always been impressed with what they do.