None of that matters now, it's hit the press, along with Bill Heard Chevrolet's bad Better Business Bureau reports.
Bill Heard probably hasn't, um, heard the worst of it.
In terms of public relations, this is a million dollar disaster. At least.
They shoulda just written the thing off.
That's what I'm thinking, especially with the Better Business Bureau getting involved. They have done irreparable damage to themselves on a PR level.