And I should care because...???
A.) You're a sports fan
B.) It's the greatest sporting event on the planet
C.) You're tired of re-watching old NFL tapes
The 2006 soccer World Cup continues to set television ratings records, with cumulative viewing figures for the month-long tournament expected to exceed 30 billion or five times the total world population. According to figures released Wednesday by Swiss sports-rights group Infront and soccer-governing body FIFA, TV ratings are hitting high-water marks around the world, with the largest audiences recorded in host nation Germany. In Germany, 23.85 million tuned in to watch the home team's last-minute 1-0 win over Poland on June 14, a new World Cup record in the territory. Germany's 2-0 win against Sweden on Saturday pulled in "only" 22.38 million viewers but that represented an astounding 86.3% market share, a new German record.
http://www.hollywoodreporter.com/thr/international/brief_display.jsp?vnu_content_id=1002764101