>I tell people in the grocery store sometimes when they see me picking through the FF.<
I've referred complete strangers to the FD site.
Americans are trained to be brand-loyal, and in cat foods that doesn't work--you have to read the labels, and put that cat food composition table to work. I carry a copy of it in my car so I can take it into stores to check out the composition of unfamiliar brands.
[I really do not like canned cat food. Ugh. But I cannot handle the alternative at all.]
It's like blank optical media--brand names don't mean much there, either--you have to track back to find how who manufactured the disks and where. One brand may cycle through 4 manufacturers and you would never know from the labels.
I now just stick with two or three flavors so I don't have to carry my list around. in the beginning it took me forever to find food. (Am I on the wrong site? This is an FDMB discussion LOL)