Yup, I've never seen actors and directors with a movie coming out doing press on talk shows before. Must be a conspiracy.
The network doesn't pimp every film or tv show.
Sometimes they choose to pimp the products the parent company owns (tv shows & movies & books). Sometimes the network covers another studio's films (but rarely tv shows).
A series of interviews spread out over several days is "heavy coverage".
Why can't atheists conspire if they are accusing the Christians of doing so?