It's the same kind of rush you get when you eat a handful of peeps :)
Hey--my peep pic disappeared ... The site I hotlinked it from must have deleted it. Here's the thumbnail. 
I'm getting a rush just looking at it :)
LOL!! Target had red peeps this year! They were a Target exclusive, I guess. They didn't look like they were moving very well. I'm going out on a limb and guessing it because no one wants to look like a vampire after eating a cute marshmallow chick or bunny. But it's just a hunch. ;-)