I think I just heard a new Kelly Clarkson song in a Ford ad. Have you seen it?
From MTV.com...click link embedded in title to read entire article.
Kelly Clarkson Airs New Song In Commercial, Will Play More On TourVAN NUYS, California — "American Idol" viewers have grown accustomed to seeing the show's hopefuls in commercials for Ford, which is one of its sponsors. But they may have been surprised during Tuesday's episode when the requisite commercial featured a brand-new song from Kelly Clarkson instead.
Titled "Go," the upbeat song was written by Clarkson and producer/musician Rhett Lawrence (Mariah Carey, Michael Jackson, Kelly's Thankful LP) and may be included on the singer's next album. "It's all about empowerment — taking that initiative and just doing what your dreams are," Clarkson said Tuesday. "It's a fun song. It fits perfectly with the commercial. I like the whole [empowerment] theme because it's kind of like my life."
The company is also sponsoring Clarkson's summer tour. "We're giving away a car in each city and we're doing some charity stuff as well," Clarkson said.
Kelly's tour kicks off June 30 in West Palm Beach, Florida, and will hit 24 cities before wrapping up August 6 in Auburn, Washington. The singer is taking a break from recording her third album to make the trek, which will feature some of the new material.
"I actually said no at first," Clarkson said. "I was like, 'I've toured a lot,' but [my management] came up with the idea, like, 'Hey, you always like to try out new songs [live].' So then I called back and was like, 'I want to do the tour,' because I think it'd be cool to make the fans part of the process. I get to be like, 'Hey, we're thinking about doing this on the record. What do you think about it?' "
Ford acquired the rights from Kelly and Rhett Lawrence to let other artists sing the song, which means it's already made them a bundle and will continue to do so as long as Ford uses it. This is an exceptionally smart and lucractive marketing deal.