The Sam's club in Fayetteville ( Georgia) is trying to get a license to sell liquor.
As part of that promotion Wal-Mart is going to roll out a new brand of
wine. The world's largest retail chain is teaming up with E&J Gallo
Winery of California, to produce the spirits at an affordable price,
in the $2-$5 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand into their shopping carts, but "there is a market for cheap
wine", said Kathy Micken, director of marketing.
She continued:
"But the right name is important." Customer surveys were conducted to
determine the most attractive name for the Wal-Mart brand.
The top surveyed names in popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either
white meat (Possum), or red meat (Squirrel).