HA HA HA Beer battle.......
Miller-Bud bet brewing
Miller Lite is betting on its driver, Kurt Busch, in the 2006 NASCAR Nextel Cup season and in doing so is putting Budweiser, sponsor of Dale Earnhardt Jr., on the spot.
Miller's chief marketing officer, Tom Long, has sent a letter to Anheuser-Busch vice president of brand management Marlene Coulis betting the beer-market leader that Busch will finish ahead of Earnhardt Jr. in the final season standings.
The terms of the friendly wager: The losing sponsor must change the paint scheme on its car to match the winning brand's car for one points-paying Cup race next year.