People of the gay lifestyle claim they make up about 5% of the population. I believe that estimate is way too high. I don't see how a gay movie can possibly make money when it's theme doesn't interest over 95 % of our nations people and even offends the majority of them.
By that logic though, why would there be "Queer eye for the straight guy"?
I think the intended market is not necessarily gays, its the "voyeurs" of the world - prinicpally female.