Using logic.. since queers are 25% of the population it should have done about 25 million by now. I wonder is the studios will see that if you make a movie for 5% or less of the population it just will not draw the dollars.
Idiots
Actually I figure this way.
About 30% of Americans are pasionately Christian, the core audience for "The Passion of the Christ" and even "The Chronicles of Narnia: The Lion the Witch and the Wardrobe." About 3% of Americans are gay, the core audience for "Brokeback Mountain." Both groups probably have allies numbering about 2.5:1 (meaning 75% of Americans approve of Christianity as an organized religion, and maybe about 7-10% of Americans are "gay-friendly".)
By such reckoning, the ratio of sales for The Passion and Narnia to Brokeback Mountain should be about 10:1. The Passion made $373 million; Narnia could come near $300 million. That would leave BM at about $30 million. I don't think its going to make that, let alone cross over into the general public.