Follow the money. These identifications cost millions but they are worth it because they influence behavior, male and female.
Tiger Woods and golf club equipment sales; yea men affect other men’s choices by peer pressure sure, but that’s not what I was trying to say; if I read the article correctly, it says putting a sexy woman in an ad sways a man’s choices because he acts “with the fulfillment of people's deepest, unconscious needs and desires.” (Quoting the article), and that two men whom are cowboys, a natural male profession, somehow is going to change men’s idea about accepting gay behavior…this to me is nonsense.
Furthermore all the hoopla about two consenting men, who cares? But it’s the wife’s in the story whom are harmed and there is no mention of that. People seemed to be more concerned about the gay agenda but don’t really ever articulate why it could be wrong, or ever equate an equal distain for adultery, which is really what the crime of this story and a lot of the “gay agenda” as it glamorizes adultery and cheating on woman.