Sorry, but filling a theater for a couple weeks of weeks in Plano, does not a financial success make.
Do you think this movie is going to do any where near the business movies like Alexander and Troy did? They were both box office disasters.
There is no way that this movie will ever be a success except in the spin the media will put on it by giving it a very limited release and then gushing when the few people who want to see it all drive across town the first week it opens. I guarantee it won't be showing in Plano on 2 screens in three weeks. You'll be lucky to find it on 1.
Not only will the movie be a straight to DVD wonder.... what was Heath Ledger thinking????? He has totally put at risk his young adoring female audience!
I doubt very much that it will do as well as Alexander or Troy.
HOWEVER, it doesn't have to.
Alexander cost $150 milion, and Troy cost $185 million, whereas the cowboy film was under $20 million.