Networking and collecting contacts is the best way to find a job.
spam before bear?
From what I can tell, they used to have a very basic web page with just their name and address and a list of what they carried - I remember seeing it and being frustrated by it years ago, as they're one of just a handful of shops that carry certain high end brands. Other places have inventory and photos on-line, which is a much, much better way of doing business. It means people are more likely to stop in, as they know more or less what you have in stock, *plus* people will actually order hard-to-get instruments no matter how far away they are. My guitar came from a smallish shop in Tennessee - I knew more or less what model I wanted, the shop had a good reputation, I was able to talk to them about it over the phone and even hear it that way (some can even do MP3s), which isn't as good as hands-on...but for rural folks, it may be the best they can do.
Now...some places don't want to deal outside the local area, and I can understand that. But you also increase just local traffic if people know what you've got. And we've got a HUGH rural state above us, plus a lot of land around us. People come from a long way away to shop in Fort Collins. A website could well be a draw for many. Ya never know.
They don't even have the basic website anymore. Dunno what happened. There are references to it in some places on-line, so I know I'm not imagining things!