[ForGod'sSake]

The web site labels the image you used as a negative. Odd. If that's true, the characters were "built up" as opposed to being carved into the rock. From the original(non negative), it almost looks like caulking or epoxy. Which is really weird.

As for the translation, ahem: "Pyramids Built On Your Lot, 1-800-PYR-AMID"

FGS

[marsh2]

Its the front end of an automobile with the passenger door open

[Thinkin' Gal]

The web site labels the image you used as a negative. Odd. If that's true, the characters were "built up" as opposed to being carved into the rock. From the original(non negative), it almost looks like caulking or epoxy. Which is really weird.

Full-sized:

It does look like the rock was carved away to form a relief, as opposed to the usual graffiti etchings.