[Enterprise]

A lot of people died in San Francisco because of "dead ends."

[CaptainK]

The third is perhaps the most puzzling; Diamond's explanation returns in large part to his discussion of core values, and his claim that it is often difficult to revise or reject core values (including the materialistic consumerism that is motivating the depletion of our own nonrenewable resources, and the capitalistic individualism that encourages skepticism toward government but not big business), even when their pursuit can be demonstrated to be deeply harmful.

Societies where individuals have been skeptical of capitalism and big business, putting their faith in big government, have been phenomenal successes. Or so I've been told

This chapter ought to be an effective and useful tool for instructors faced with students who share the puzzlement that beset Diamond's own students.

Useful tool = Brainwashing tool