"There is little it has to offer over DVD."
You underestimate the masses out there who are purists who want titles like the OT of SW or Hamlet. Those are the collectors who are still investing in the format.
>>Why not have it in Fremont, under the statue of Lenin that they just decorated for Christmas.<<
With all due respect, I think you overestimate them - and I wouldn't describe them as "masses."
To most people, the standard line would be "it's just a movie, for crying out loud."
I know people that collect 78's and 45's as well as the equipment to play them. They (the people) are most definitely an "odity" and would in no way be described as "masses."