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But then Trump chastised the women in Season 1 for using sex appeal to beat the guys in the first part of the season..oh the mixed messages!

When taken as a whole, I think Trump's comments were saying sex sells, don't ignore it, but don't let it be your total focus or the first thiing you always look to.

The difference I see (though small) is that she was specifically disrobing for payment... aka prostitution. Sad as it is, it probably would not have been as big of a deal if she would have just walked around in her skimpies try to sell the bars.

Also, Trump didn't say he was firing her for it alone. She lost twice as PM when the other won had won twice.

the mixed messages!

Trump does seem to be a flake. One day he says this. The other - the opposite. The man could be a news reader on local tv, hairpiece and all.

Ivana Ma was a phony, nonetheless. She complained of an immorality in Jen and Sandy. And there was some of that. But it was far more evident in Ma. And it was the street-seller position that Trump put them in, one more time for the sake of brand insertion and cross-brand promotion with his own Trump name, that was their undoing. These apprentices signed on for serious work in the corporate suite, and wound up in childish makework assignments because Pepsi paid to promote Edge, or because Mr. Madison Ave wanted some camera time. Nothing these apprentices produce, matters. And then Trump's grand reward on one ocassion was a day at the palace of Denise Rich. Denise Rich! Wife of . . Marc Rich. Marc Rich, of oil for food and the UN, former gun runner or whatever it was he did. Former FOB and pardoned by that same Bill. The immorality surrounds that show (not as much as fembot's Next Supermodel show, but still).