We will be required to speak Spanish before they will be required to speak English. In fact, in southern California all government jobs require "bilingual" speakers.
Spanish is the next most spoken language behind English and it's growing rapidly. We have only begun to experience 24/7 worldwide business over the internet. The translations sites cannot provide idiomatic descriptions, they are generic to the language. In otherwords, if one desires to to deal with the massive Hispanic population one must talk the talk.
The market supports any business. If it cannot sustain these "new" stations they won't last. I wonder what happened to the others.
The same is true in South Florida (aka Northern Cuba). Driving exams can be conducted in Spanish as well. I am so glad I moved. I've never been on the receiving end of that much hostility in my life.