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The Guild 10-7-2004 Retailers embrace the poncho, betting the trend will last into fall
Star Living ^ | 8-24-2004 | Style Section

Posted on 10/07/2004 3:27:41 AM PDT by BigWaveBetty

I'm praying retailers are dead wrong. Wasn't a fan of the poncho in the 70's and my heart hasn't grown any love for them in 2004.

Please excuse the insult if you like them but they do nothing for me. And I've never seen a poncho that says, I'm the one, we'll look gorgeous together, buy me! Plus those annoying little fringes inevitably drag in the onion dip when I'm at a party trying to get a little nosh.

Hey! You got onion dip on my fringies! Well you got poncho fringies in my onion dip! *We pause to ponder the possibilities...*

The hostess and I let out a simultaneous Nahhhhhhh! Nothing good ever comes from combining poncho fringies and onion dip. However, the dog, trying to nip at the onion scented fringies did become my best friend.

Now from the experts on ponchos:

Apparel retailers across the country have been begging for something new, a fresh look that every woman doesn't already have in her closet.

This summer they got one: the poncho.

Crocheted with airy holes, off-the-shoulder or down to the knee, the '70s-era accessory has made a big-time comeback and is a hot product for clothing retailers headed into the fall shopping season.

Teenagers are wearing ponchos. So are their mothers and grandmothers. There aren't many fashion trends that can claim such reach.

Adding to the poncho's appeal, it disguises less-than-buff arms and comes in a friendly one-size-fits-all.

"Women got tired of everything being so body-conscious and bare," explains David Wolfe, creative director with the Doneger Group, a consulting firm that advises retailers on fashion trends.

Retailers from top to bottom have embraced the once utilitarian cover-up. At the low-end, Wal-Mart has them displayed front and center in refurbished apparel departments. At the high end, Neiman Marcus is showing a striped cashmere poncho in brown, black and gray for $245.

In between, Marshall Field's is offering a black open-knit poncho for $29.99, while Target is featuring a cheap-chic, flower-adorned pink version for $12.99.

The women's apparel industry certainly could use a boost. Sales of women's clothing fell 6 percent in 2003, the third consecutive year of declines, a reflection of the recession, lower-priced foreign imports and a lack of hot items.

Sales of women's clothing were flat through the first half of 2004, but they could jump 4.5 percent by year-end, predicts Marshal Cohen, chief industry analyst with NPD Group. If so, it would be the best showing in five years. Continue the Poncho Pitching

Here are some examples, some good, some bad, some just plain ugly.

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TOPICS: The Guild
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To: BigWaveBetty
Penn: "It's all well to joke about me or whomever you choose. Not so well, to encourage irresponsibility that will ultimately lead to the disembowelment, mutilation, exploitation, and death of innocent people throughout the world.

Never was there a more perfect illustration of Hollywood's "blame America" sickness.

All the atrocities he describes are being committed by the evil bastards who are beheading and blowing up innocent civilians. But Penn's twisted mind finds a way to blame America.

I really try to understand how someone can be so convoluted. Is this the same mental illness we see in the "blame the victim" people who say battered wives bring on their own beatings by inciting their husband's tempers? I just don't get it.

221 posted on 10/09/2004 8:27:01 AM PDT by Timeout (Proud, card-carrying member of JAMMIE NATION)
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To: Timeout
I don't get it either T, wacky is as wacky does, I guess.

Have you noticed that story of the computer disc captured in Iraq with all the American schools information story is all over, even broadcast news? I can't believe they didn't try to bury it.

Now, a mom who just heard/read that story before watching the debate and she sees that our president is determined to rid the world of these murderers.

Then she watches Kerry equivocating on security. Who do you suppose she'll vote for? :-)

The weather is so nice I have to get out and enjoy it.... See y'all later!

222 posted on 10/09/2004 9:03:19 AM PDT by BigWaveBetty (KEdwards vowed to hunt down al Qaeda wherever it is, unless wherever's in Iraq.)
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To: BigWaveBetty

Sean also looked like he was utterly stoned throughout his Iraq visit, so his memories of the trip may be a bit vague.


223 posted on 10/09/2004 9:58:20 AM PDT by mountaineer
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To: Timeout

OH FANTASTIC NEWS ON HOWARD!!!


224 posted on 10/09/2004 10:03:12 AM PDT by Endeavor
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To: Iowa Granny

I believe in hair color, plastic surgery (in moderation) and anything else that will keep me looking younger. Shoot, women show age more than men so we have to use all of Kerry's tactics to look good! Now, where's my personal manicurist? She was supposed to be here at noon!


225 posted on 10/09/2004 10:08:58 AM PDT by Endeavor
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To: mountaineer

If you guys go to England, can you give us a running travelog? I've been all over the world but never to England. I would love to see it, particularly since they are our allies and I'd be happy to spend my hard earned dollars with them.

Scotland, too, is on my list.


226 posted on 10/09/2004 10:12:49 AM PDT by Endeavor
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To: Iowa Granny; Hillary's Lovely Legs
You're very welcome, IG. I'm still waiting for the thank you note from MR IG because you bought TWO dresses. ha ha

Don't know how I ended up finding it on amazon. I just kept searching, searching...

I'll leave the shoe search up to our resident shoe expert, HLL.

You'll be representing all of us at the Ball, so live it up!

227 posted on 10/09/2004 10:15:48 AM PDT by They'reGone2000 (In my jammies in an undisclosed location.)
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To: BigWaveBetty
"McAwful's face looked like a fellow crook had cleaned out his off-shore accounts."

That has to be the best line of the night, BWB, you little cutie!

228 posted on 10/09/2004 10:16:20 AM PDT by Endeavor
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To: Iowa Granny

OOOhh.... Did you get that gorgeous tuxedo in black? I thought that was stunning!!! You will look just awesome in that IG. It's very sexy and classy. Which ball(s) will you be attending? I think you will have to be our reporterette on the scene so should we take up a collection to get you a digital camera so that you can post to The Guild as events unfold?


229 posted on 10/09/2004 10:20:37 AM PDT by Endeavor
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To: Endeavor

A professional manicurist would have heart failure if they looked at my nails this week.

Driving stakes with a post hole pounder has a way of destroying any resemblence to well tended nails.


230 posted on 10/09/2004 10:25:31 AM PDT by Iowa Granny
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To: Endeavor

ahem! I bought both colors in different sizes. One of them will fit, for sure.

I have a digital camera, but I don't know how to work it. When I had my surgery 3 years ago, I decided it was a grand time to learn to use it. I got as far as charging the battery.


231 posted on 10/09/2004 10:29:53 AM PDT by Iowa Granny
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To: They'reGone2000
I'll leave the shoe search up to our resident shoe expert, HLL.

HLL is much younger than me and her feet are far healthier than mine. I doubt any shoes she would recommend for me would be suitable for me to wear for an extended period of time.

I will wait until the dresses arrive, see which one fits, and then start searching for appropriate shoes.

232 posted on 10/09/2004 10:33:15 AM PDT by Iowa Granny
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To: Iowa Granny

Ha! you've raced ahead of me in digital competence.

Get a crash course in taking the pics, and then let the kids figger out how to post them upon your return.


233 posted on 10/09/2004 10:34:29 AM PDT by lodwick (He that meddleth with strife belonging not to him, is like one that taketh a dog by the ears.)
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To: They'reGone2000

Don't hold your breath waiting on a Thank You note from Mr.IG. He will NEVER know that I purchased 2 dresses, because I didn't put them on his card. I will pay out of my own little checking account.

What he doesn't know, doesn't hurt him. Ignorance is Bliss,,,, don't cha know?


234 posted on 10/09/2004 10:36:59 AM PDT by Iowa Granny
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To: lodwick

If things ever slow down enough, I will try to get a crash course.


235 posted on 10/09/2004 10:38:02 AM PDT by Iowa Granny
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To: lodwick

Lod - was hoping you Longhorns could stop those Sooners on that field goal - actually, not bad getting out w/just a field goal. It feels weird to yell for Texas, but I think I should given the game's against OK. So today, I am a Longhorn (God, it hurts to say that!)


236 posted on 10/09/2004 10:43:53 AM PDT by Endeavor
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To: BigWaveBetty
It appears to me the angels must come down from Heaven to kiss baby girls born in Afghanistan. What beautiful women they are. Of course, happy people are prettier than scowlers. But still....


237 posted on 10/09/2004 10:51:19 AM PDT by Timeout (Proud, card-carrying member of JAMMIE NATION)
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To: Iowa Granny

my nails are also shot. So far today I have been mowing, weed pulling, moving flower beds, rocks etc.

guess I need a extra long poncho to cover my hands!

back to work!


238 posted on 10/09/2004 11:03:49 AM PDT by DollyCali (The wounded, confused, candidate in s HEAP in the CORNER in a DAZE is declared the winner by MSM.)
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To: Endeavor

I've been doing errands and listening in the truck - sounds like UT's defense is doing all that they can.

Evidently, OU's great freshman running back was coming here, until last year's debacle in Dallas.

I'm very glad not to care about sports any longer - what a time saver.

Cheers, K.


239 posted on 10/09/2004 12:05:57 PM PDT by lodwick (He that meddleth with strife belonging not to him, is like one that taketh a dog by the ears.)
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To: lodwick

J, d*mmit! Those Sooners are now ahead 12 to zip w/ 4 minutes and change left and I'm not a happy camper. tu needs an offense. You guys must get an offensive coach. Tomorrow. (of course, OU has a terrific team so maybe I'm being too picky but shoot, J, I expect tu to be the best, second only to my Aggies -- who will give you the game of your life over Thanksgiving!!!)


240 posted on 10/09/2004 12:11:53 PM PDT by Endeavor
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