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The Guild 10-7-2004 Retailers embrace the poncho, betting the trend will last into fall
Star Living ^ | 8-24-2004 | Style Section

Posted on 10/07/2004 3:27:41 AM PDT by BigWaveBetty

I'm praying retailers are dead wrong. Wasn't a fan of the poncho in the 70's and my heart hasn't grown any love for them in 2004.

Please excuse the insult if you like them but they do nothing for me. And I've never seen a poncho that says, I'm the one, we'll look gorgeous together, buy me! Plus those annoying little fringes inevitably drag in the onion dip when I'm at a party trying to get a little nosh.

Hey! You got onion dip on my fringies! Well you got poncho fringies in my onion dip! *We pause to ponder the possibilities...*

The hostess and I let out a simultaneous Nahhhhhhh! Nothing good ever comes from combining poncho fringies and onion dip. However, the dog, trying to nip at the onion scented fringies did become my best friend.

Now from the experts on ponchos:

Apparel retailers across the country have been begging for something new, a fresh look that every woman doesn't already have in her closet.

This summer they got one: the poncho.

Crocheted with airy holes, off-the-shoulder or down to the knee, the '70s-era accessory has made a big-time comeback and is a hot product for clothing retailers headed into the fall shopping season.

Teenagers are wearing ponchos. So are their mothers and grandmothers. There aren't many fashion trends that can claim such reach.

Adding to the poncho's appeal, it disguises less-than-buff arms and comes in a friendly one-size-fits-all.

"Women got tired of everything being so body-conscious and bare," explains David Wolfe, creative director with the Doneger Group, a consulting firm that advises retailers on fashion trends.

Retailers from top to bottom have embraced the once utilitarian cover-up. At the low-end, Wal-Mart has them displayed front and center in refurbished apparel departments. At the high end, Neiman Marcus is showing a striped cashmere poncho in brown, black and gray for $245.

In between, Marshall Field's is offering a black open-knit poncho for $29.99, while Target is featuring a cheap-chic, flower-adorned pink version for $12.99.

The women's apparel industry certainly could use a boost. Sales of women's clothing fell 6 percent in 2003, the third consecutive year of declines, a reflection of the recession, lower-priced foreign imports and a lack of hot items.

Sales of women's clothing were flat through the first half of 2004, but they could jump 4.5 percent by year-end, predicts Marshal Cohen, chief industry analyst with NPD Group. If so, it would be the best showing in five years. Continue the Poncho Pitching

Here are some examples, some good, some bad, some just plain ugly.

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TOPICS: The Guild
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To: Timeout

Did you miss the last question? I thought it was terribly unfair to Bush in that no one asked Kerry what legislation he'd sponsored in his 20 pitiful years in the senate.


181 posted on 10/08/2004 8:17:53 PM PDT by Endeavor
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To: Timeout

My last response to you was before I read your post on the last question.


182 posted on 10/08/2004 8:19:39 PM PDT by Endeavor
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To: Endeavor

I may have to send my son to Alan Colmes house to dump a load of pig poop in his yard.


183 posted on 10/08/2004 8:23:32 PM PDT by Iowa Granny (Proud to be associated with pajama wearing news gatherers)
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To: Iowa Granny

I'd pay to see that.


184 posted on 10/08/2004 8:35:25 PM PDT by Endeavor
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To: Iowa Granny
Talking about taxes on the "rich", Kerry revealed his true elitist, haughty self:
And looking around here, at this group here, I suspect there are only three people here who are going to be affected: the president, me, and, Charlie, I'm sorry, you too...
Well, Thruston, pray tell how just "looking around" at this group you can tell they're not as filthy rich as your wife!
185 posted on 10/08/2004 8:38:13 PM PDT by Timeout (Proud, card-carrying member of JAMMIE NATION)
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To: daisyscarlett

I thought W was just on fire tonight. I spent the first part praying for him and freeping, but when DH started hooting from the next room, I knew I had to watch it.

I don't know what's up with Fox lately. I really can't watch them. =(


186 posted on 10/08/2004 8:41:17 PM PDT by Aggie Mama
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To: Aggie Mama

On a side note, I became a redhead today. I've been thinking about it for quite some time, so I finally decided to do it. I've received several compliments from total strangers saying what beautiful hair I have. I'm so excited. =) Unfortunately, I think some of my shirts are going to have to go.


187 posted on 10/08/2004 8:43:54 PM PDT by Aggie Mama
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To: Aggie Mama

Get a "Redheads for Bush" shirt. :)


188 posted on 10/08/2004 8:46:03 PM PDT by Timeout (Proud, card-carrying member of JAMMIE NATION)
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To: Aggie Mama

Wow! I'm really impressed with how brave you are.

Have fun with your 'new hair'.


189 posted on 10/08/2004 8:49:56 PM PDT by Iowa Granny (Proud to be associated with pajama wearing news gatherers)
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To: Timeout

Kerry didn't mention Mama T...Does that mean she has her money so sheltered that she does not have taxable income over $200K? Is she still going to release her tax records this month as promised?


190 posted on 10/08/2004 9:02:34 PM PDT by daisyscarlett
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To: Aggie Mama

Fox has been a big disappointment since the Dem convention. I guess MSNBC was enthusiastic about Bush tonight except for Ron Reagan which is why I can't stand to watch that channel.

I remember the first time I colored my hair-many years ago-the Avon Lady convinced me it was easy and I could do it in the shower. So I did and the bathroom walls got splattered with black hair dye...what a mess. (I'm a bvit of a klutz) We had to repaint and Mr. D. has never ever complained about the expense I incur when I have it done professionally now...lol...

I would love to try red someday...Have fun with it..


191 posted on 10/08/2004 9:11:29 PM PDT by daisyscarlett
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To: daisyscarlett
Some shots of Mama T and Laura...


192 posted on 10/08/2004 9:17:28 PM PDT by daisyscarlett
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To: BigWaveBetty; All
Here is a lovely photo for you all on the East Coast to wake up to....


193 posted on 10/08/2004 9:43:40 PM PDT by daisyscarlett
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To: daisyscarlett

A great thread...worth a minute of your time:

http://www.freerepublic.com/focus/news/1239743/posts?page=1


194 posted on 10/08/2004 10:18:29 PM PDT by Timeout (Proud, card-carrying member of JAMMIE NATION)
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To: All

Random thought:

Don't you assume someone in Bush's campaign has gone through every word Kerry has ever said on the Senate floor in the last 20 years?

Well, I wonder if Kerry has EVER made a speech supporting any tax cut? I'd be willing to bet he hasn't?


195 posted on 10/08/2004 11:12:13 PM PDT by Timeout (Proud, card-carrying member of JAMMIE NATION)
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To: daisyscarlett
Mama T looks like she can barely stand. And is she talking to herself? If so, in what language? :)

Laura is lovely, as usual.

196 posted on 10/09/2004 5:10:49 AM PDT by pubmom (Suffering from DITS (Democrat induced tourette's syndrome)since 1992.)
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To: pubmom

Good Morning.


197 posted on 10/09/2004 5:17:40 AM PDT by Iowa Granny (Proud to be associated with pajama wearing news gatherers)
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To: pubmom
I saw a clip of Laura and Mama T and, of course, my first thought was that Teresa looked like an unmade bed as usual. She really looks and acts like she's under the influence of something chemical. Mr. M was shocked when I told him she is 65, he thought her hair style and color were not appropriate to her age (although, thankfully, he has no problem with my "covering up" evidence of my advancing years).
198 posted on 10/09/2004 5:51:57 AM PDT by mountaineer
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To: mountaineer

HOWARD WINS DOWN UNDER!

Not only did Howard crush the libs, he INCREASED his party's majority. It appears they may not have to form a coalition to govern, but will win enough seats to govern outright!

A big, big win for Dubya (and us)!


199 posted on 10/09/2004 5:54:21 AM PDT by Timeout (Proud, card-carrying member of JAMMIE NATION)
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To: Timeout

Excellent! I was just reading the thread by the Aussie soldier. Thank goodness sanity has prevailed.


200 posted on 10/09/2004 5:59:42 AM PDT by mountaineer
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