Many have commented on the amateurish nature of the forgery, but I think this also points back to Kerry or his operatives. Kerry has always had adoring press coverage. His story about "Christmas in Cambodia", which upon even passing scrutiny is laughable was accepted and passed on a factual by the press for years, even though a cursory look should have told them Nixon wasn't President during the time period involved. Kerry used this for years as "the turning point in his life, seared into his memory". It was a total fabrication, and nobody called him on it.
Bush is a poker player. You're already beaten before you know it. The game's over before he gives you "the look."
BTW, that's from his FIRST inauguration.