I doubt if his present model will ever be popular. Having electrodes inserted into the spine is just not sexy.
If he can develop a compact wireless model, like, say, an extra button on the TV Remote, I predict he will get richer than Dollar Bill Gates.
THAT would be an understatement.
If he could develop the wireless compact model, well.. face it, we men would end up being extraneous.
Nonsense.
Only men know how to really handle a remote control.
So9