Their use of it is just like the way they repeat the ‘talking points of the week’. You watch the news, and every idiot news caster is using the same phrases to discuss a topic.
They really do think we’re stupid.
They must think since their base never 'catches on' that we're equally clueless or as you say, 'stupid'. My favorite is when some press bimbo looks up as if she's grabbing down a great idea then mouths the 'phrase of the day' crapola. Only the bigs get talking points designed only for them - lower level types get the same stuff.