This is straight from Orwell's 1984 where he wrote about "Newspeak" created by the government to prevent thought crimes.
Interestingly, Kamala's "joy" campaign probably straight from the same book "joycamp" being a forced labor camp.
“But if thought corrupts language, language can also corrupt thought.”
― George Orwell, 1984
“It was possible, no doubt, to imagine a society in which wealth, in the sense of personal possessions and luxuries, should be evenly distributed, while power remained in the hands of a small privileged caste. But in practice such a society could not long remain stable. For if leisure and security were enjoyed by all alike, the great mass of human beings who are normally stupefied by poverty would become literate and would learn to think for themselves; and when once they had done this, they would sooner or later realise that the privileged minority had no function, and they would sweep it away. In the long run, a hierarchical society was only possible on a basis of poverty and ignorance.”
― George Orwell, 1984