Never heard it back then, but I’ve only been really paying attention since 1993 or so. In any case, it was not widely used until Trump came along in 2015, and then it was popularized as being anti-Trump and pro-reckless-foreign involvement.
I was a big reader of political mags in high school and college (‘70s); The New Republic, Commentary, National Review, etc. Michael Harrington using it as an insult, Irving Kristol and Norman Podhoretz using it as a description of their disagreements with the Left.
Long time ago…