Posted on 10/10/2022 4:26:52 AM PDT by Cronos
Director Nicholas Stoller: 'It's almost like people don’t know what’s good for them'
The writer/director previously delivered hits like “Forgetting Sarah Marshall,” “Get Him to the Greek,” “The Muppets” and “Neighbors.”
Now, with theatrical comedies on life support, Stoller is back with “Bros.” The gay rom-com follows two stubbornly single souls (Billy Eichner, Luke Macfarlane) who fall in love despite themselves.
And audiences are staying far, far away from the film.
The film infamously earned $4.8 million on its opening weekend, a far cry from its $22 million budget and reported $30-40 million marketing costs.
Hollywood news outlets have been wringing their hands over the film’s failure since last weekend. Now, the far-Left Hollywood reporter is asking Stoller and “Bros” co-star Guy Branum what explains the box office results.
Branum claims his marketing ideas were roundly rejected by Universal, the studio behind the film. Stoller struggles to process the movie’s commercial misfire, citing critical raves for the film (89 percent “fresh” at Rotten Tomatoes) and positive test screenings.
Eichner blamed the straight community for ignoring his film (he co-wrote the screenplay with Stoller). Stoller confirms Eichner’s comments, citing data privy to Universal. The dismal numbers still show most gay Americans chose other movie options last weekend.
The director trotted out other reasons for the film’s failure, including his assertion that Hollywood has “trained” audiences not to see comedy in theaters.
That’s certainly not true of the pre-woke era. Comedies routinely crashed the $100 million mark at the U.S. box office. Think:
“Bridesmaids” ($169 million) “The Hangover 1, 2 and 3” ($277 million, $254 million, $112 million, respectively) “Step Brothers” ($100 million) “Ted” ($218 million) “22 Jump Street” ($191 million) “Neighbors” ($150 million) “Pitch Perfect 2 and 3” ($184 million, $104 million, respectively) Stoller partially blames audiences for not seeking his film out.
“It is very strange just because the movie is so much fun. And as someone who makes comedies for movie theaters — or did until, I guess, this weekend — I love seeing comedies in movie theaters, and people do. It’s almost like people don’t know what’s good for them. [emphasis added]”
Stoller turned his wannabe franchise “Neighbors” into a woke affair, hiring two female screenwriters to bolster its feminist bona fides. That sequel, “Neighbors 2: Sorority Rising,” made $95 million less than its predecessor, killing the franchise in the process.
What the “Bros” director doesn’t realize is how the culture is to blame for “Bros” failure. Big screen comedies can no longer entertain like they once did. Even tepid fare like “Snatched” and “Get Hard” endure withering reviews for being “problematic.”
Stoller ignores how too many Hollywood stars alienate potential audiences. Eichner is a prime example, using his Twitter account and public appearances to excoriate anyone with whom he disagrees on politics.
Plus, audiences are exhausted by the Left’s weaponizing culture in every forum possible. That “Bros” trailer suggests the film is more of the same, mocking straight people, extolling an LGBTQ+ museum subplot and proudly sharing characters engaged in a “throuple.”
The “Bros” director’s comic timing remains on-point throughout his new film. He might want to step outside his Hollywood bubble, though, to understand why so many Americans, both straight and gay, didn’t line up to see “Bros.”
Bros’ budget is brokeback.
Yes they are.
Most major release movies are going to hit 1/3 of their total gross in the first weekend. This movie reportedly cost $22 million to make and another $30 to $40 million to market.
Rule of thumb is that a successful movie should gross at least double it's production/marketing costs.
So this film needed to gross in the neighborhood of $120 million to successfully cover its costs and produce sufficient profit margins for all those involved.
This means that the movie needed to gross at least $40 million on opening weekend to be on track for that. The actual opening was only one tenth of that, which is an utter and complete disaster.
Will it recover? No way. No major release movie with tens of millions of promotion money behind it has ever recovered from such a disastrous opening like this. There has been the occasional film that slowly builds an audience over a period of time to eventually become a blockbuster but that never happens with big-budget major film release. Opening weekend is always make or break with these type of films.
The contemptible people behind this movie compounded their problems when they decided to guilt-trip the people that didn't come to see it on opening weekend, inferring that they are narrow-minded bigots. Now even those of us who might have gone to see it on a whim are determined to never see it. Nobody likes to be lectured into doing something.
As a result of this catastrophic box-office bomb, we may thankfully never see another big budget homo movie thrust upon us like this again. They can take this filth back to the X-rated back alley theaters where it belongs.
You can keep the woman happy by watching with her, but you sure don’t have to like it.
I got “in trouble” once after watching Pretty Woman with a chick. I said the movie was ridiculous. No guy marries a whore, let alone a rich good looking guy.
For some reason she didn’t like that…
The problem is that the people who made this are deviant. They have distorted minds. Thus they cannot see that the natural male/female template, replete with the differences and tension between the sexes, cannot possibly fit over a male/male form, which is grotesque. They don’t see the grotesque because deviance is all about certain sex and nothing more.
Broke Budget Mounting.
Mark Dice on YouTube frequently reminds viewers that originally they just wanted to be able to get married. Now look where we are.
This movie was relentlessly promoted. Near everybody knew about it and nobody went. If that isn’t a clear rejection nothing is.
Right after ‘gay marriage’ was imposed on America by judicial fiat, TIME magazine had a ‘trans’ cover out. That was next on their list of normalization/destruction/’advancement.’ They followed it up with TV shows, movies, etc. all in lock step promoting transgenderism on America and its children.
Afer that they’ve got polyamorous (multiple people living as married groups) relationships, bestiality, and pedophilia.
There’s never an end to the depths of depravity.
It’ll end when Jesus returns.
Maybe we do.
Minimum production + marketing cost = $52 million
Minimum break even box office = $104 million (average split for theaters and production company is about 50%-50%)
Total ten day USA/Canada box office = $8.9 million
Currently showing in ZERO foreign theaters.
Bob Hope was a prophet:
“I’ve just flown in from California, where they’ve made homosexuality legal. I thought I’d get out before they make it mandatory.”
Maybe the gays did go to see it, but instead of "lining up," they used the backdoor?
Regards,
Major productions are created primarily to promote an agenda. The public sees “entertainment.” The producers are thinking “this’ll convince ‘em!”
Plays, films, TV series are created for a purpose. The story line is there to induce you to willingly suspend your disbelief and to put aside any critical thinking. While you are watching the plot unfold, they are slipping thoughts into your subconscious.
Sometimes they hit you over the head too hard with the propaganda, and the public resists and stays away.
May they go bankrupt producing things few want to see.
Yes its clearly the audience’s fault. It couldn’t possibly be your fault. Why, no! Perish the thought! That’s unpossible!
I’m sure this fine bit of art will get the appreciation it deserves when its shown in other countries rather than one that is so bigoted and homophobic as America. Can’t wait to se how this does in Latin America, Africa, the Middle East and China! No doubt it will be a smash hit in all those places.
A rom com between “Bros”? Is this movie implying incest is best?
No, originally they wanted only to not get hickory stick shampoos when the police raided their gay bars and bathhouses.
It was decades before there was serious mainstream talk of so-called "marriage equality."
You are showing your youth.
Regards,
Medved is a liberal idiot. It is always about the money.
Yep, remember when you go see those “Kick Ass” Marvel movies, this is what you subsidize.
I saw a portion of the film ‘Milk’ (accidentally, while switching channels) just in time to see Sean Penn sitting in the corner vigorously French kissing another guy.
I literally almost threw up.
That’s what these people don’t get. It was not a choice, I had to run to the bathroom to avoid tossing my cookies onto the carpet. It is a physical reaction.
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