Here’s another one from a few years back.
Why Delta Air Lines Paid Me $11,000 Not To Fly To Florida This Weekend
Do the math — my family and I were given exactly $11,000 in American Express gift cards, plus a little extra in food and taxi vouchers. And because we were staying with family and didn’t need to cancel a hotel or car rental, it didn’t cost us anything besides our time (and a missed trip).
I guess I dont get the incentive for the airline. They must be able to recoup the money from a variety of finance maneuvers. Are they liable in ways other than PR?