Why should anyone believe they will act like a credible and unbiased news outlet. In terms of marketing to a wider audience (i.e. anything west of center)’ it is too late. The brand is tarnished, there’s a history of bias and hatred that can’t be overcome. Best move is a complete reboot under an entirely new brand with reporting that focuses on unbiased and verifiable fact. Another words, there’s no chance in hell it would happen.
It's a conundrum I tell ya. I will have to see it to believe it. But I don't plan to see it. So, I'll take their word for it.