I think I even know the plant.
They had to fight to keep the line open a while back. USDA and FDA was not going to let them keep their edible bovine gel plant, but various Jewish and Islamic food groups lobbied pretty hard.
Glad they made it.
I always thought the mouth feel for bovine, bone, and pork gel were different.
I can’t say that I ever tasted much of it. Had a little jello now and then. I bought some knox for storage cause it keeps forever, and has it’s uses.
I mix the beef in with home made chicken broth when I don’t have chicken feet to add to the pot.