Posted on 09/29/2017 12:13:40 AM PDT by 2ndDivisionVet
It is time. We knew the luxo-truck onslaught that’s been wreaking havoc across this great nation was going to bring us to this moment. But now, it’s finally here: Ford has thrown down the gauntlet with its new “Super Duty Limited” line, whose crown jewel is an F-450 that can cost over $100,000.
With the Texas State Fair coming up tomorrow, Ford’s new Super Duty Limited line offers Texans three new ways to waste spend their hard-earned cash on Super Duty trucks. They can buy an $80,835 F-250 Super Duty Limited, an $82,010 F-350 Super Duty Limited, or the crème de la crème model, the F-450 Super Duty Limited (all of which are 4x4s).
The big boy in the lineup starts at $87,100, but with all the boxes ticked, that price can reach $94,445. Throw on your state’s 6 or 7 percent sales tax, and you’re hovering right around 100 large.
In its press release, Ford says over half of its Super Duty sales are of Lariat, King Ranch or Platinum trims, so it only makes sense to keep cranking that luxo-truck dial, with Ford Truck Group marketing Manager Todd Eckert saying:
There are heavy-duty truck customers who need Super Duty-level capability and want true luxury...We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models.
Among the features these premium Limited models offer, are: two-tone heated and vented front leather seats, heated rear seats, premium leather-wrapped steering wheel, suede headliner, hand-finished ash wood trim, a unique grille and tailgate, a 360-degree camera, adaptive cruise control, adaptive steering, lane-keep alert, forward collision warning, LED headlamps, panoramic moonroof.
As we’ve learned from the Lariats, King Ranches, LTZs and Rubicon Recons of the world, people are totally willing to drop heavy coin on vehicles built on platforms that could have been built in the 1940s. That’s great news for truck companies (these body-on-frame rigs have to be cash cows), and if the buyers are happy, then it’s a win-win, right?
I know it’s tempting for us to laugh at a solid-axled, body-on-frame pickup that pushes six-figures, but there are rich folks out there who make a living by doing honest, hard work. And if they want to treat themselves with a bit of supple leather rubbing against their butt-cheeks, who are we to judge?
I guess you could call me a luxo-truck sympathizer.
BFL
Maybe. But the thought of getting in a wreck would make me cry.
A truck is a work vehicle.
Not a glorified, oversized Caddy.
Bkmrk.
and no seat belts. Dirt roads and Friday nights ... Yum
Not a glorified, oversized Caddy.
Not always.
Some of my co-workers have F350-450s that they use to haul their boats and travel trailers.
The rest of the time they drive them to and from work.
These guys do not do much else with these trucks. Maybe an occasional hunting trip or hauling a load of mulch.
Yeeh Haw! Let’s go muddin!
“With the Texas State Fair coming up tomorrow, Ford’s new Super Duty Limited line offers Texans three new ways to waste spend their hard-earned cash on Super Duty trucks.”
Every other urban cowboy in TX drives super duties, wears designer jeans, and custom boots. Poor saps wouldn’t know how to throw a bale of hay or drive a fence post!
El Jefe status symbol. Nice truck for those who are in that tax bracket though and don’t worry about fuel costs; maybe even write all of it off for work.
Yes, it is more than most need, but for those who pull a trailer and spend a significant amount of time on the road per year; I can see the value.
Henry Ford made the mistake of thinking people only wanted a vehicle to get from point a to point b. Fancy people, and there are lots of ‘em, want to spend their money on stupid stuff.
Looks more like a status symbol than a work truck.
There better be a retractable side step on this $$$pit, as I’d be pissed spending $100k and it still has no side step.
Where I live, I see pickups and Jeeps that I call show trucks and show jeeps. The guys, and they’re practically always factory workers or gym rats, have them all shiny and full of options, and they baby the hell out of them, because they have so much money tied up in them. They wouldn’t dare get them dirty or take them off road. Or risk getting a tiny ding or scratch on them. And they always park them in the far corners of parking lots, or they take up two parking spaces, or park somewhere, where no one can park beside them. It’s gotta be stressful to worry so much about your expensive pickup or jeep. I can’t imagine how much worse it would be with a pickup described in the article.
Bingo!
It looks not so different from a Super Duty Dodge Ram. If they want $100k for that, they had better make it look like it’s worth it. It’s just another big-ass truck.
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