I developed and managed internet sales in dealerships for 10 years. You must have a dedicated internet sales department. The fact that your only converting 2% of inquiries into sales means you are doing it wrong.
Really? Since I’m not managing internet sales then that is encouraging. Were “internet sales” also sales calls? That’s what they include as “internet sales” at the largest dealership in our region.
Thanks for all the replies and suggestions. We have an app/customer retention tool on our phones. It’ll ping you when you get a lead. I’m gonna try to get on board.
BTW. I made a mistake on the numbers. Went over them in a meeting this morning. Over last 6 mo’s 939 internet leads 41 sales for 4% rate. Also, that is not including sales calls where we are considerably more successful. Approximately 15% rate on calls. I would bet at least 20%-25% of customers in this area can’t qualify for financing....
Dealership set another record for new car sales in January. That’s 5 out of last 6 mo’s we’ve set records. Course now we gotta figure out how to better those numbers next year. It never ends. Which is kinda what this whole thing was about.
Anyway. Thanks again to everyone. I’ll be checking this thread and trying to implement some, not all probably, some of ya’lls great tips!