Really? Since I’m not managing internet sales then that is encouraging. Were “internet sales” also sales calls? That’s what they include as “internet sales” at the largest dealership in our region.
An internet sale is any sale generated from an internet lead. At high volume dealerships we sold hundreds of cars (new & used) every month from internet leads.
Internet customers cannot be handled like walk in’s They expect more. Your initial response time is vital. You must be willing to give them all the info they want including your best price right up front. If your dealer is just passing out internet leads to floor guys and telling them to “get them in” it aint gonna work
I hear ya. I am the internet go-to guy at our Chrysler dealership. I’m also the sales manager for our new Arctic Cat powersports dealership. I take all the sales leads I can. However, I also have an hourly wage because I handle IT, web maintenance, marketing, etc. I love it and will continue as long as I keep loving it.